Cambridge Judge Business School & Lexis Nexis, 2015 Design & Art Direction for YBM
Despite the fact that more women than men enter the law profession, far fewer women make partner, and only a tiny minority go on to run firms. This magazine-format publication was designed to champion leading female lawyers, and act as a conversation starter on diversity and inclusion. FLUX was sent to 2,000 leading lawyers, influencers and politicians – male and female.
Typefaces, colours and images were selected to create a challenging, up-front tone of voice. All the images in the magazine were commissioned, working closely with a range of photographers and illustrators.