Cambridge Judge Business School & Lexis Nexis, 2015
Design & Art Direction for YBM
Despite the fact that more women than men enter the law profession, far fewer women make partner, and only a tiny minority go on to run firms. This magazine-format publication was designed to champion leading female lawyers, and act as a conversation starter on diversity and inclusion. FLUX was sent to 2,000 leading lawyers, influencers and politicians – male and female.
Typefaces, colours and images were selected to create a challenging, up-front tone of voice. All the images in the magazine were commissioned, working closely with a range of photographers and illustrators.
Commissioned and art directed illustrations below by Jason Ford, Allan Sanders, Hanna Melin, Olivier Kugler and Ben Kirchner.
Commissioned and art directed photography below by Julian Anderson and Marcus Ginns.